Zoowing: An AI Marketing Platform That Waits for Your Approval

Here is what launch day looks like for most founders we know. The new version is ready. Now someone has to write the announcement email in one tool, export the right list from the CRM in another, rewrite the same news four times for four social networks in a scheduler, paste it all into an AI writer to make it sound less tired, and then remember to publish the changelog article on the website.

None of those tools is bad. The problem is that none of them knows about the others. The AI writer has never seen your customer list. The scheduler doesn't know the email went out yesterday. The CRM has no idea a post is going live at nine. You become the integration layer, and by the time everything is scheduled, the launch is half over.

Degird ships a lot of products, so we know that afternoon well. Zoowing is our answer to it: one workspace for CRM and email, social publishing, content and routing, with an AI planner on top that can see all of it, and a firm rule that nothing goes out until a person says yes.

What Zoowing is

Zoowing is an AI marketing platform for founders, small teams and agencies. It runs as a web app and as a desktop app for Windows, macOS and Linux, with the same screens in both. The app speaks English and Bangla.

Inside, there are five things that usually live in five different subscriptions:

• CRM and email: contacts per brand, lists, segments, campaigns and automations
• Social publishing: one composer for Facebook, Instagram, Threads, LinkedIn, X, Pinterest and Bluesky
• Content: Markdown articles that publish to your own websites
• Routing: feeds and webhooks in, AI steps in the middle, posts and drafts out
• Ask Zoowing: the planner that turns a request into emails and posts across all of the above

It also handles several brands at once. If you run two or three products, each one keeps its own contacts, consent, look and sending, and you switch between them from the sidebar.

Following one campaign from request to inbox

Say you've just shipped version 2.4 and you type: "Announce version 2.4 to customers this week." Ask Zoowing works inside the brand you have selected, and before it proposes anything, it reads what actually exists there: your lists and segments, the senders you've verified, the social accounts you've connected. If your request is ambiguous, it asks you a question instead of guessing.

What comes back is a plan. Not a block of text to copy somewhere, but up to ten concrete items, each one an email campaign or a social post, with the audience or accounts, the content, and a time. You can open any item and change the subject line, the sender, the segment, the post text or the schedule. If the whole thing is a little off, you type feedback ("also send a reminder two days later") and hit Revise.

Then comes the part we care most about. When you approve, Zoowing records the exact version of the plan you looked at. If anything changes after that moment, the plan doesn't run; it fails with a note saying it changed after approval. If you discard the plan instead, nothing is created at all.

Once approved, Zoowing does the work as you. That detail matters for teams, because your role decides what happens. Someone who isn't allowed to send campaigns gets drafts rather than scheduled sends, and sends requested by an Editor are held for approval. Each item then reports back with its result: scheduled, saved as a draft, or the reason it failed.

Approval doesn't switch off the other safeguards either. Emails still go only to subscribed contacts, and that's checked again at send time. Social posts are checked against each platform's limits before they're scheduled. And a post that can't go out on time is held and marked Missed rather than published late.

The modules underneath

CRM and email

Contacts land in Zoowing from your own products. You can connect a source by API key, signed webhook, Freemius, Stripe or a website form, and new users arrive in your lists with their consent recorded. There's also a CSV import for the list you already have.

Each contact gets a timeline of product events, emails and list changes. Segments can be built from rules, or you describe the group in words and AI writes the rules for you. When the same person shows up twice, you can merge the duplicates and keep both histories, and an opt-out always wins.

Email goes out through your own provider (any SMTP server, Brevo or MailBridge), so your sending reputation stays with you. The editor is block-based, with desktop and mobile previews, merge tags, AI writing that can suggest up to three subject lines, pre-send checks and test sends. You can add senders and check SPF and DMARC for each domain. Every email carries a link to a preference page, plus one-click unsubscribe where your provider supports the header.

Automations run on a product event, when someone joins a list, or when you start them by hand. They're built as a list of steps rather than a visual canvas, which keeps them easy to read.

Social publishing

You write a post once and get a version per channel, each with a live preview and checks against that platform's limits. A weekly posting schedule gives you slots, and "Plan a batch" asks AI to write posts that fill them. There's a month calendar, saved groups of accounts, one-click rewrites (shorter, more engaging, fixed grammar, a different tone) and reusable templates. For images, "Design a graphic" proposes a branded image from the post text using a handful of layouts, which you adjust before it renders at each platform's size.

Posts can go out two ways. The first is the platforms' official APIs, from the cloud: Facebook Pages, Instagram Business, Threads, LinkedIn profiles, X, Pinterest boards and Bluesky. The second is the desktop app, which posts from your own computer in its own browser window. That reaches places most schedulers can't, like Facebook groups, LinkedIn company pages and YouTube Community posts, and the sign-ins you use there never leave that computer. You can set one route as the fallback for the other, and let teammates publish through your computer's sign-in.

Content and routing

Articles are written in Markdown with a preview and version history, and published to WordPress, opened as a pull request on GitHub, or pushed from your computer with Git or SSH. AI can draft an article from your own published articles and feed items, linking to your real pages instead of inventing sources.

Routing is the quiet workhorse. You bring in RSS or Atom feeds, watched pages and webhooks, let AI filter, summarize, rewrite or translate each item, and send the result to Social, Content, Email or another app. It's review-first by default, so a changelog feed can turn into ready-to-approve posts without anything publishing on its own. We wrote more about why that review step matters in AI content marketing agents.

Which AI it uses

You choose how the AI is paid for. On any plan, you can plug in your own Anthropic key, billed by Anthropic and never metered by us, or use Revoye, which lets you run Zoowing's AI through the AI chat subscriptions you already pay for. Cloud and Agency also include monthly AI credits, and the 14-day trial comes with 200 of them. One credit is $0.001 of model cost.

Developers get an Actions API, a product events API, signed webhooks and, on Agency, an MCP server.

Who it's for

The person we had in mind first is the solo founder who builds the product and markets it too. Zoowing gives them a planner that knows their actual list, and a Desktop plan that runs from their own computer.

It fits small teams who want to hand drafting to someone without handing over the send button, since Editor sends wait for approval. It fits founders running several products, because each brand stays separate. And it fits agencies, with up to 25 brands and 25 team members on the Agency plan, plus roles for Owner, Admin, Manager, Editor, Viewer and Billing.

If your business is client services rather than product marketing, and what you really need is proposals, projects and invoices, look at Cliezoo instead. It's our client portal and CRM for WordPress, and it covers that side of the house.

Honest limits

We'd rather you know these before you sign up than after:

Social posts support images, not video. There's no YouTube API integration; YouTube is reachable only through Community posts from the desktop app. Posting from your computer means that computer has to be on and online at posting time, or the post is marked Missed. Open and click tracking is reported per campaign, not in a cross-campaign analytics dashboard, and opens are estimates. Automations use a step list, not a drag-and-drop canvas. Sign-in supports passwords, Google, Microsoft, passkeys and emailed links with two-factor, but not SSO or SAML. And roles beyond Admin are an Agency feature.

Plans and prices

Every account starts with a 14-day trial of every feature, no card needed. When it ends, you move to the Free plan and keep it as long as you like: one brand, 500 contacts, 1,000 emails a month, three social accounts and the desktop app, with a small "Sent with Zoowing" footer on emails.

The paid plans, at launch prices in USD:

Plan	Monthly	Yearly	Lifetime	What you get
Desktop	$19	$190	$199	3 brands, 5,000 contacts, 15,000 emails a month, 2 members
Cloud	$49	$490	—	5 brands, 25,000 contacts, 75,000 emails a month, 5 members, 2,000 AI credits a month
Agency	$149	$1,490	—	25 brands, 100,000 contacts, 300,000 emails a month, 25 members, 10,000 AI credits a month

Yearly billing works out to two months free. The Desktop plan is also sold once as a lifetime deal, which is the option we'd point a bootstrapped founder towards. You buy plans inside the app under Plan & billing, with checkout handled by Freemius, and you can cancel from the billing portal at any time; your plan runs to the end of the period you paid for, then drops to Free. Full limits are on the Zoowing pricing page.

Try it on your next launch

The best test is a real one. Create an account at zoowing.com, connect a sender and one social account, and ask Zoowing for the campaign you've been putting off. Read the plan it gives you, change what you'd change, and approve it only when it's right.

You'll find the full feature list and plan breakdown on the Zoowing product page. If something doesn’t behave the way this post describes, tell us at support@zoowing.com.